Jaguar in the Press - New York Times and Racer Magazine

You know how Jaguar has come when the New York Times runs one of their “Behind the Wheel” departments and entitles it “From Stray Cats to Super Cats.” The author calls Jaguar “already among the sexiest cars” and writes about parking a 2010 XKR next to an Aston Martin DB9 and suggests that “even enthusiasts might struggle to tell the cars apart”. By the way, the Aston is $100,000 more and has 40 less horsepower. Unbelievable how far Jaguar has come!

Read the full article here.

How about a recent article in Racer Magazine entitled “Super-sedan showdown: Porsche Panamera 4S vs. Jaguar XFR.” Yep, in the same article, let alone in the very same sentence, you’ll find the words: “Porsche and Jaguar” together. The article ends with another feather in Jaguar’s cap. ”When it was time to crunch the numbers, the judges were unanimous. Every single one of us scored the Jaguar XFR above the Porsche Panamera, often by substantial margins.” As special correspondent Colin Goodwin put it, “it’s just got a sense of fun about it.” That, at the end of the day, is the reason Jaguar and Bergen Jaguar is cool…

Read the full article here.

My Trip to London for The Launch of the All-New XJ

This was some launch… Included
was Jay Leno, a posh gallery in central London and absolutely gorgeous weather.

Before I tell you what I thought of the all-new 2010 XJ I’ll quote what some of the other dealers and press said: “Absolutely Stunning, Jaguar is Jaguar Again, The Kitten is Smitten,” and finally the New York Times said: “Jaguar takes a bite out of the competition.”

All I can say is wow, the pictures and video's just don't do the all-new XJ justice. It's a cross between our Jaguar XF, a Bentley and a Riva speed boat. Some of the highlights of the new car include a panorama roof, a plasma screen instrument panel, a HD center consol screen, an all aluminum body (which is actually 50% recycled and at the end of it's life, 85% recyclable) and the lowest CO2 emissions in it's class.

Plus, the car just doesn’t look great, it also boasts some outstanding performance. 0-60 miles per hour is made in a mere 5.4 seconds for the normally aspirated engine and an incredible 4.7 seconds for the supercharged version… and with great gas mileage to boot! All in all, it’s a “nice sandwich.” It's just so nice to see Jaguar being Jaguar again, beautiful fast cars, always in style. Thanks guys for the opportunity to be involved in such a great company...

Madison Jaguar's Event

On March 25th we celebrated the opening of our newest store in Madison, New Jersey. Guest’s were welcomed by a Joan Rivers impersonator as well as a walk on the red carpet, search lights, and a wonderful selection of antique Jaguars provided by the local Jaguar Club. Food was provided by The Market Basket, futures told by our Palm reader, and a great band played as our guests looked over the newest and fastest Jaguars ever—the 2010 510 horsepower supercharged XFR and XKR. Many thanks to Jaguar Cars, Angelo Renzulli, Michele and Chris for all their help and support. We are looking forward to our next event with Neiman Marcus at the Garden State Plaza on May 1st and of course the launch of our 2010 XJ sometime during the summer, stay tuned, many exciting things are happening at Jaguar….

Jaguar Named Number One in Vehicle Dependability Study by JD Power & Associates

It’s truly exciting to be with Jaguar these days, not only have we won JD Power’s Dependability Study, but also JD Power’s 2008 Sales Satisfaction, as well as Business Week’s list of “Customer Service Champs” ranking Jaguar number three with an “A plus”, ahead of such customer service icons as The Ritz Carlton, Nordstrom’s and Lexus. Yep, even Lexus, wow. Even our parent company is an award winner. The Tata Group recently earned Fast Company Magazine’s “most innovative companies” status. Jaguar was among just a handful of automobile companies that actually had an increase of 8% over 2007. Stay tuned for more great news from Jaguar… or should I say, The New Jaguar…

My Trip to the UK to Test Drive the XFR & XKR and See the 351

Last week I had the pleasure, with a few of other Jaguar Dealers from JBOC, to visit the UK for a ride and drive of the new XKR and XFR at Jaguar’s race track. Only Jaguar could arrange snow for the week we were there. We also discussed colors and trim for our new XJ (code name 351). I can’t really reveal too much, but it is the best looking Jaguar ever! Elegant, modern, sleek, and certainly has some XF DNA. The 351 probably has the nicest interior ever and technology that even your grandmother could use and understand.

The real excitement besides reviewing the new XJ came when we drove the new XFR, the XKR and the normally aspirated 5.0L XK on a race track with ice. I forgot to mention that the new R’s have the new 5.0L supercharged engine that beats out 510 horsepower. Fast, is it ever, but not in a brute way. It’s more like you can’t really tell that this is the fastest Jaguar ever. It even gets better CO2 ratings and is as fast, or maybe just 2/10ths less fast than any of our competition. I guess the real story is the interior of the 2010 XK—it has some of the styling cues of the XF, making it even more relevant.

You can sense a difference in the company—they know they have “over delivered” and now when you look at the lineup of Jaguars, you can see the future taking shape. Nice work guys and gals at Jaguar. The future of Jaguar is going to be more historic than it’s past.

My Trip to the Detroit Auto Show

I arrived in Detroit on Sunday January 16th, got my press credentials and was off to the auto show. As always, Jaguar press conferences draw a crowd, and what a crowd indeed. Jaguar’s newest model launches include two very special Jaguars, the XKR and the XFR. These super-powerful Jaguars feature our newest engine, a 5.0L supercharged with 510 horsepower which performs 0-60 in just 4.7 seconds according to Jaguar, but manufacturers always underestimate—I bet they probably can do it under 4.5 seconds.





What can I say except the XKR and XFR were absolutely gorgeous. Just a few minor trim and interior changes just make these new models look so much better. The interior of the XK has a more mornernodel look, with some styling cues from our XF, including weaved aluminum trim. More leather, if there’s any room for it, just looks better, but the car doesn’t look beefier. While very fast, a woman wouldn’t feel like she was in a Smokie and the Bandit car, it’s elegant and modern, like a Jaguar should be. The 3 days I spent at the auto show were great as usual.



More to follow…

Bergen Jaguar is a Part of the New Jaguar

Jaguar continues to be manufactured in the UK under new ownership by the Tata Group. The 60 billion dollar company, which is invested internationally in diverse brands ranging from Tetley Tea, The Pierre Hotel, Anglor Steel to Virgin Mobile India, is committed to the marque as a niche European luxury auto manufacturer--dedicated to the history and future of Jaguar. Over the next four years you will be seeing some of the most exciting Jaguar motorcars ever, such as an all-new XJ replacement codenamed 351 which promises to be as dramatic in its evolution as the new XF.

The old joke of buying two Jaguars, one to drive and the other to keep at keep at the service department is ancient lore. Jaguar is at the top of the charts in reliability and quality as demonstrated by the J.D. Power Sales Satisfaction and Dealer Experience awards for yet another year in a row.

The newest Jaguar, the XF has been garnering some of the best press ever witnessed for a new luxury vehicle introduction. The XF recently came in first place when up against the BWM, Mercedes and Lexus in a recent Motor Trend comparison. NADA says it’s one the five best luxury cars for the money and Motor Trend has already named it one of the top ten cars for the year.

While now enthralled by the mainstream press, Jaguars have never been ordinary cars. Much like their owners, they are entirely unique. Americans will only enjoy seeing about 15,000 Jaguars this year as compared to over 300,000 each from our German and Japanese luxury competitors. Jaguar’s aren’t mass-produced, we still craft our wood interiors by hand and many of our leather hides come from many of the same sources Rolls Royce uses to this day.

Today’s Jaguars are modern, luxurious, fashionable and awe-inspiring behind the wheel. While other brands complicate technology, Jaguars are cutting-edge with easy to use technology that never interrupts the driving experience. If you are in the market for a luxury vehicle, now is the best time to add Jaguar to your shopping list. Drive a Jaguar and you’ll not only enjoy personal service and attention, you’ll get pleasure from standing out from the crowd.